BIOGRAPHY

ORIGINS

My journey in the design world started on the day my older brother got his first PC in 1998; it came equipped with Adobe Photoshop 5, that’s when I developed the habit of sneaking in to use the PC while he was in college, and fiddle with the twirl effect like it was the most impressive thing in the world. Despite choosing different professional career paths, the idea of ‘Design’ evolved from what I do and use to produce a particular product, to a form of thinking that combines logic, intuition, artistry, and strategy to resolve any issue or problem.

I created this platform to work out what I like to design and keep myself company, to help people who want to leverage their skills and accomplish high achievements in their work, and finally, because I really love it, I know myself in my design whether it’s on a simple post or on a high-level graphical interface. I teach and train people because I know the power of creativity and strategy combined, and I see the beauty of this career even though I know the industry is tough and the competition is high, plagued with mental challenges, burnout, and mediocrity.

Helping people realize what they imagine is my life’s work and it currently happens through the theme of design, but that’s never what it is all about, I mainly do strategy because when I work closely with clients, I’m often not just designing a current business need - I’m helping them to better understand what they want and what choices they can take, making them figure out the starting point and then guiding their perspective into the world with fireworks. This is my labor of love and it never feels like a chore.