UX/UI PROTOTYPING

CREATING VALUE WITH INTUITIVE DIGITAL DESIGN EXPERIENCE

Interface and Experience are inseparable and form an overall impression of your product from the user's point of view, a user-focused design helps brands navigate any and all facets of the digital product and deliver tangible business results.

The more a company invests in design, the more sales they see, according to Forrester’s research, Every $1 invested in UX brings $100 in return. Even if a company doesn’t 100% commit to becoming UX-led, a small investment in this area will lead to an increase in sales. Prototyping your product helps you:

Validate your Ideas and Verify Usability

Prototyping can be defined as the first step in making ideas tangible and visualizing product design concepts. It helps you validate your ideas and test their feasibility, anticipate and solve problems early on in the project, and assure quality and functionality.

Increase Customer Loyalty and Retention

The better an experience you can create for users, the happier and more satisfied they’ll be. Prototyping helps you turn complex operations into easy solutions that meet your customer’s demands and exceed their expectations.

Scope Understanding and Align Resources

Prototypes allow you and your project teams to fully understand the exact scope of the digital product and its features in a very short timeframe, in addition to the opportunity to efficiently allocate the required resources and estimate expenses.

PROTOTYPE DELIVERABLES

Monsterworks Design Studio offers UX/UI design services for products built from scratch as well as improvements to existing digital products, smoothly integrate DesignOps into your software development cycle to deliver an intuitive, engaging, and aesthetic experience to the end-users of your SaaS/PaaS/Mobile applications.

DESIGN FOR
WEB & MOBILE

I help you crystalize a myriad of user flows in a product that has convenient, user-friendly, and intuitive user interfaces and experiences. I deliver high-fidelity prototypes following proven best practices in usability, compatibility, and accessibility over the web and across mobile applications. You get the following:

  • Branding Concepts and MockUps

  • Screen-flow Wireframing

  • Component UI Kit and Icons Set

  • Style, Type, and Coloring Systems

  • Design Handoff and Functionality Guide

Prototyping and Wireframing usually start after concluding the initial research and formulating the fundamental requirements.

UX RESEARCH

Defining the needs and requirements of your users is an important part of the UX development process, contrary to a common myth, user research is not necessarily an expensive and lengthy exercise. I use a combination of the following techniques for the most effective user research:

  • Deep User Interviews — to find out whether and how they use a certain functionality;

  • Surveys and Questionnaires — to quickly collect qualitative and quantitative data about the pain points and user satisfaction metrics;

  • Usability Testing, or Guerrilla UX testing (when applicable) — to adjust the heuristics of a product and get insights from the real users;

  • Analytics Review — to understand how people actually use the product.

Most of the User Research techniques can be applied offline and online, combined with other user interface design services. After thorough user research is conducted, no time will be wasted on features users do not actually need. Instead, the focus will be on raising user satisfaction rates.

UX STRATEGY

In a nutshell, UX strategy is a play-to-win approach that I work on while designing the product to enhance the overall user experience. A good UX design strategy will meet the end goals of your customers while optimizing the resources of your organization. Its holistic methodology is based on three components to focus on:

  • User/Stakeholder Needs — Understanding the pain points of the targeted customer to come up with a friendly product that they can easily adopt.

  • Business Vision — Analyzing the present state of your business so that your product can drive profitable results in the long run.

  • Technical Capabilities — Considering the overall technical capabilities of your team and organization infrastructure to come up with a feasible product.

Ideally, a good user experience strategy can help you get better results in bridging the gap between users and developers, as well as making your product future-proof and resilient against drastic technological changes.

PROTOTYPING APPROACH

A well-defined and well-executed UX process makes it possible to craft amazing results. I aspire to create a successful user experience through a step-by-step methodology that finds the sweet spot between Business Management and Design Thinking to complete the project with an emphasis on the user being the cornerstone of each phase in the design process.

  • Phase One

    Understanding & Empathy

    Conduct research, interviews, and surveys to determine user needs and business objectives to set the trajectory of the project.

  • Phase Two

    Ideation & Sketching

    Forming vision and scope of winning solutions, and coming up with Low-Fidelity sketches, wireframes, and storyboards.

  • Phase Three

    Design & Prototyping

    Design application components and create interactive High-Fidelity prototypes of a realistic version of the final product.

  • Phase Four

    User Testing & Validation

    Test hypotheses, approve prototypes' usability, and gather user feedback for successful product development.

WORKING TOGETHER

Getting Started…

Working together is best done when teams from your organization are cross-disciplinary, they - generally - consist of at least one of each of the following:

  • Product Manager.

  • Senior-level Brand Designer.

  • Senior-level System Engineer.

  • Senior-level UI Designer

  • Front-end & Back-end Developers

  • Content Writer or Strategist.

If everything described above sounds like something you’ve been looking for, and you believe that we’re fit to work together, drop me a line at info@monsterworks.io, and let me know what you got in mind, I’ll be happy to work with you and your team.

Small Notice: Creating a realistic prototype version of your final product takes a bit of time and lots of effort since the design process is end-user focused, and so does the approach to understanding your unique business needs and the technical capabilities of your team. The design process is iterative and there will be lots of feedback going back and forth to tune and refine the prototype until it eventually becomes ready, saving you from lots of headaches during development and when changes are required.